Planting Seeds

Tool : Illustrator, Photoshop, Procreate, InDesign

Planting Seeds is an interactive signage system designed to spark curiosity and environmental awareness in young visitors at their local park. Rooted in storytelling and exploration, the project transforms the park into a fun adventure trail where kids become junior park explorers.

At the start of their journey, children receive a storybook-style brochure that acts as both a guide and a passport. As they follow the path, they encounter a series of colorful, playfully designed signs—each one a learning station that introduces them to native plants and simple ways they can help the environment. At each stop, explorers punch their brochure as a record of their discoveries.

Once all stations are visited, kids are rewarded with a Junior Park Explorer badge—marking the beginning of their connection with nature. Planting Seeds blends education, play, and storytelling to plant early awareness of ecological stewardship, all while encouraging active engagement with the outdoors.

I developed the concept for this project during my Capstone research during my time at the University of Cincinnati.

Brochure

The Sign System

Photoshop Renders

Sign Close-Ups

Sign Model

Badge

Junior Park Explorers Earn A Sticker Badge Once They Complete Their Adventure!

Planting Seeds Branding

Playful Typography With Plant Elements

Color And Typography

Illustrative Style

Icon System

Process

Moodboard

Sign Form References

Illustration Style Options

Development of Signage Forms and Content

Sign Form Studies

Plant Style Studies

Hand Drawn Digital Sketches

Color Studies

Digital Sketches

Original Sign Location Plan

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