Planting Seeds
Tool : Illustrator, Photoshop, Procreate, InDesign
Planting Seeds is an interactive signage system designed to spark curiosity and environmental awareness in young visitors at their local park. Rooted in storytelling and exploration, the project transforms the park into a fun adventure trail where kids become junior park explorers.
At the start of their journey, children receive a storybook-style brochure that acts as both a guide and a passport. As they follow the path, they encounter a series of colorful, playfully designed signs—each one a learning station that introduces them to native plants and simple ways they can help the environment. At each stop, explorers punch their brochure as a record of their discoveries.
Once all stations are visited, kids are rewarded with a Junior Park Explorer badge—marking the beginning of their connection with nature. Planting Seeds blends education, play, and storytelling to plant early awareness of ecological stewardship, all while encouraging active engagement with the outdoors.
I developed the concept for this project during my Capstone research during my time at the University of Cincinnati.
Brochure
The Sign System
Photoshop Renders
Sign Close-Ups
Sign Model
Badge
Junior Park Explorers Earn A Sticker Badge Once They Complete Their Adventure!
Planting Seeds Branding
Playful Typography With Plant Elements
Color And Typography
Illustrative Style
Icon System
Process
Moodboard
Sign Form References
Illustration Style Options
Development of Signage Forms and Content
Sign Form Studies
Plant Style Studies
Hand Drawn Digital Sketches
Color Studies
Digital Sketches
Original Sign Location Plan