Project Blue

Tool : Procreate, Illustrator

Project Blue is a passion project dedicated to the conservation of ocean life. Born from my love for animals, each piece in the series began as a hand-drawn portrait of an endangered sea creature. The illustrations were then transformed into striking visual posters that serve both as art and advocacy — calling attention to the urgent need for ocean conservation. The project extends beyond posters, with a range of campaign merchandise designed to spread awareness and ignite conversation.

With Project Blue, my goal is to blend creativity and environmental responsibility, using visual storytelling to inspire empathy, education, and action. Though it began as a personal endeavor, I hope to grow it into a platform that makes a meaningful contribution to protecting our oceans and the incredible life they sustain.

Branding

Poster Series

Project Blue Mobile Website

Project Blue Merchandise

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P&G CANADA

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PLANTING SEEDS